My friend Arina who is a tarot card reading hobbyist, had a frustrating user experience when she was trying to figure out the card readings in a tarot app since she has to manually flick through endless pages to get to the card that she’d like to read. She mentioned that it would have been much easier if she could locate the card easily with a clear navigation and a tidy card categories placing. This has inspired me to create this user experience, with an easy navigation of the card’s five categories and a card flip feature that incorporates the ancient tarot touch into this modern app.

The word Purify was first considered because crystals are involved when playing tarot cards. It is essential to use a crystal to purify the cards before each card draw for maximised reading result. I would like to present an elemental touch to the app relating to the earthy vibe of tarot cards. However, my target user, Arina, mentioned that it wouldn’t make sense because tarot card readers would only use this app after they have already finished drawing a card and demand a meaning/explanation. Crystals are only to purify the cards before drawing cards. Therefore, I have changed my name direction to the main elements of Tarot which are Fire, Earth, Water and Air. These elements also represents the suits of Tarot which are Wands, Pentacles, Cups and Swords. I found this idea holds more depth and meanings therefore I have settled with the name Elemental Tarot for this app.

Swiping feature to match the tarot vibe. Tarot card reader usually spread the cards across the table evenly for people to draw a card. I have incorporated this interaction into Elemental Tarot wishing to bring users an authentic and interesting user experience. User will have to swipe through five cards that represent the suits they are from, which are, The Ace of Pentacles, The Ace of Swords, The Ace of Wands, The Ace of Pentacles and The Fool. I have chosen these cards Card flips feature for a more realistic experience. My target user, Arina, said that as a Tarot card hobbyist, she enjoys flipping the cards the most. This is because she enjoys the mysterious vibe before revealing the chosen card. I found this interesting and decided to digitalise this idea into my app. I believe that it’d engage users more as well. Card’s meaning will show after card flips and more detailed meanings are underneath.I want the experience to be easy and clear therefore there are not a lot of texts other than the card’s meanings.